Consumer Audience

We are aiming for any outdoor enthusiasts or travelers. These are the type of people will look for weather, but then try to navigate to other sites to find more information. They will be looking for what to pack for that season, trying to find if trails are open or muddy or have a poop mine path. We are here to bring this type of information to the consumer, and make planning less stressful.

Personas

Josh Black - Enduro Racer - Travels Global - Struggles planning training do to lack of weather prediction or unsure of the type of conditions.

Sally Porche - Remote Lawyer - Backpacking Enthusiast - Plans ahead for trips and needs trail conditions to plan hike path.

Scenarios

A family are planning a trip to Disneyland in October. The weather in that season is hard to figure out what to pack. Our site provides ideas of what could be exspected. This then helps the parents know what to pack and how to plan out their activites.

A elderly couple is trying to plan a New Zealand trip for thier anniversary. The seasons are different that they are in the States,and are confused on how to best plan out their trip. Our site will provide information of what the locals do during that time. What to wear, activities available, backup ideas for rainy days, and so forth. We will be able to help plan with ease and they wont have to spend hours searching for internet information.

A surfer wants to know surfing conditions in Hawaii. Weather Outlet will provide weather and conditions for such activities.

A father and son are wanting to go fishing. It is hard t o find information on the water conditions and if fish are lively. The site can help them decide if this is time to fish or visit the market.

A couple is desiring to go ride their mountain bikes. Where can they find trail conditions or if the weather is right for riding yet? The Outlet will have advice and information to watch out for the horse poop and ruts.